Arts & Culture Development:


Supporting Local Art & Culture

We aid in the development of Arts and Culture in Santa Cruz through financial co-sponsorships, supporting public arts projects, and collaborating with arts organizations and advocacy groups.

We also work with businesses to produce public arts, provide resources and encouragement for arts-based businesses, and act as champions for the local arts community.


We have the details on the economic impact of the arts and cultural events in Santa Cruz.


Nonprofit Arts Impact


Event-related Spending by Audiences


Full-time Jobs Generated


Partnerships are what make the Arts community thrive. Contact us for more information on any of our partners.

About Choose Santa Cruz

Choose Santa Cruz is the flagship program of Santa Cruz Economic Development (SCED). A department of the City of Santa Cruz, we promote economic vitality and growth citywide in four interconnected areas.

Business Development

We are your go-to resource for business growth and creation within the City of Santa Cruz

Infrastructure & Property Development

We guide complex multi-year City projects that drive and underpin our economy

Housing Development & Preservation

We shepherd multi-family mixed income housing projects from idea to move-in

Arts & Culture Development

We support the arts & cultural events that make Santa Cruz a great place to live, work, & visit